Wash & Fuel App
Duration
1 year
My role
Digital Designer
Completed
2021
Technology
Native mobile apps
Problem statement
As more consumers embrace mobile technology for daily tasks, the traditional experience of fueling vehicles and car washing remains largely manual and time-consuming. Paired with the overwhelming selection of different gas stations on every corner, OKQ8 wanted to investigate how they could increase their customer retention. The results of our customer interviews revealed four key pains for car owners:
Limited payment options:
Many fuel stations rely on traditional payment methods, which are often slower and less secure than mobile-based alternatives.
Lack of convenience:
Finding nearby fuel stations or car wash services, comparing prices, and waiting in long queues can be frustrating and inefficient.
Absence of real-time updates:
Customers are unable to receive real-time information on fuel prices, wash availability, or station operating hours, which leads to inconvenience and missed opportunities for service.
Disconnected services:
Customers have to manage fuel purchases, loyalty points, and car washes through separate, non-integrated systems, resulting in fragmented experiences and missed opportunities for savings or rewards.
Scope
To address these challenges, Q8 wanted to develop a mobile app that provides a seamless, all-in-one solution for finding fuel stations, booking car washes, making payments, and accessing loyalty rewards. The app needed to offer convenience, speed, and real-time updates to improve the overall customer experience. By digitizing and integrating these services, Q8 hoped to enhance customer satisfaction, drive loyalty, and streamline operations across its network of fuel stations and car wash facilities.
Challenges
Creating a digital solution that is tied to physical pieces of equipment such as gas pumps required a lot of prep-work. We needed to research the locking mechanisms on gas pumps, how to access the transaction system on the pumps, how to connect the app with the cashier system to redeem rewards in the stores etc. It was clear that the app needed a lot of different integrations, and had a high number of possible error scenarios.
Getting started
As the concept was coming together for the OKQ8 Wash and Fuel App, it became apparent that the user journey was extensive and had a lot of potential errors. To make sure that we covered all bases and thought of all possible error scenarios, we created a detailed and extensive mapping of the entire app flow.
Each screen was mapped in wireframes, connected with arrows and with added side notes to make sure we didn’t miss anything. When the first two features were completely mapped out, that’s when we started to apply the UI.
The site map was continued throughout the entire project, and was updated with any small or big changes, to ensure that it was consistent with the finished product.
Testing
Testing was a crucial part of developing the app, as many different physical and technological integrations had to work simultaneously. In the initial phases, testing was done by the project team going to the F24 station on Borgergade in Copenhagen, unlocking the pumps and filling a few drops of gasoline into a cup.
Later on, testing included a few members of the project team who used the app exclusively to fill up their gas tanks and wash their cars – a few of them even went to Sweden to test whether or not the app worked in other countries as well.
Launch
The app was launched on Google Play and App Store in mid 2021.
Collaboration
The app was designed in a collaboration between Jayway by Devoteam and Manyone. My role on the project, as Digital Designer, began when Manyone had done the initial design and left the project. My responsibilities included maintaining the site map, designing UX and UI for new features and collaborating with developers during implementation.